Takeda Entertainment Begins Work on Sub-Zero/Wolf Film
This month, we begin a series of shoots on a B-to-C film for Sub-Zero/Wolf – the high-end manufacturers of kitchen appliances. We’ll be telling the story of how they are able to deliver premium Factory-Authorized service to their customers by highlighting one of their Premier Partners – American Appliance out of Golden, Colorado.
“All Premier Partners like American Appliance are essentially extensions of Sub-Zero/Wolf/Akso,” said director Scott Takeda. “So we focused our storytelling efforts around humanizing the service experience. We showed the American Appliance people behind the scenes and followed their service techs in the field, interacting with customers.”
The agency for this project is Philosophy Communication, led by executive producer Jen Lester, creative director Randall Erkelens and project manager Katie Reppucci. The rest of the creative team includes co-director/writers Takeda and Lori Allred, cinematographer Dave Klein, field audio specialist Slade Williamson, art director Brock Sherman, editor Ryan Welborn and post-audio specialist Zlatko Makic.