TEI Produces another Corporate Film for Buick GMC

Scene from our film “Dealer Playbook” for Buick GMC

This month, our post-production crews are busy putting the finishing touches on a documentary film for Buick GMC. Our goal is to tell a story about a New Jersey dealership who is using a back-to-the-basics training program to drive sales. Sales people at the store go through daily classroom and hands-on car training – which has made them the top performing stores in the region.

Director Scott Takeda just returned from a two-day shoot at the store, and he says he’s impressed.

“I’ve shot a lot of films for General Motors over the years and highlighted countless dealerships. Most of them have occasional training for the sales staff. However I’ve never seen anything like this. This dealership does this every day. It’s almost like the sales people are soldiers in basic training. We captured shots of the sales managers drilling the staff on the feature benefits of cars as well as teaching ways to present information that is more likely to get a customer to buy. In addition, this is a family-run store, and the sales managers are the dealer’s sons. So there are lots of great elements to tell a compelling story.”

This film is also Takeda Entertainment, Incorporated’s first production with Canon’s new C300 cinematic camera. Early test shots from the shoot have been impressive.

“I’ve been moving all of our client film shoots to cinema cameras whenever possible. For the past few years, we’ve been shooting on Canon’s 5D, however the C300 is amazing. I even had a chance to shoot some 2nd unit images with it, and I love how it handles. And the images it creates are beautiful.”

The creative team for this film is led by the agency folks at BI Worldwide: Dawn Martin (Executive Producer) and Meggan Pope (co-executive producer & creative director). The rest of the team includes Takeda (director/writer), Dan Dvorak (cinematograher), Tom Levy (field audio), Brock Sherman (art director), Brandon Russell (editor), and Jamie Wallace (post audio).

Scene from “Dealer Playbook” film for Buick GMC