Takeda Entertainment Ventures Into The World of 8K for Buick GMC

One of the animations for our film “Momentum” for Buick GMC

We’re just wrapping up production on an 8K client film titled “Momentum” for Buick GMC. (That’s right…8K.) And just in time because our storage hard drives are bursting at the seams. However for this project, our creative director convinced our client that we needed to produce a 4.25 extreme, wide-screen image that totaled 8K in width. The tone of our story is tongue-in-cheek, so we’re having to animate images including old video game footage.

“Talk about a wonderful storytelling challenge,” said director Scott Takeda. “This film is the open for a meeting, so it needs to have high impact visuals, but most images we can buy or shoot max-out at 4K or 5K resolution. So our art director and his team of animators have been creating new material in 8K. I don’t know how they’ve gotten any sleep, but the images are amazing.”

The creative team is led by our frequent collaborators at the agency BI Worldwide, led by Dawn Martin and Jorja Rapelje-Frank who are the executive producers. Ada Lee Halofski is our New York-based creative director. Art director Brock Sherman leads our animation team of Brandon Russell and Ryan Welborn. Atlanta-based Matthew Head composes the original music, and Zlatko Makic makes everything sound amazing in post audio. Finally, the wonderful people at Donna Baldwin Agency provide voice talent.