TEI Produces Five Films for Eli Lilly Pharmaceuticals

Scene from the film “Loretta’s Story” for Eli Lilly Pharmaceuticals

Our crews are just returning from a week-long shoot in the Midwest for a series of films we are producing for Lilly Pharmaceuticals. These films including the documentary “Loretta’s Story” will be shown at an upcoming meeting in the fall.

“Our goal is to tell stories that humanize the work Lilly does,” said director Scott Takeda. “We’ll be highlighting not only the people behind the scenes, but also patients. I’m also excited because we’ll be using a variety of storytelling tools within these films. Everything from documentary techniques to animation to still camera portraiture to studio work. I can’t wait for the client to see what we create for them.

For the sixth time this year, Takeda Entertainment crews shot with Canon’s new C300 cinematic camera.  “It has become our go-to camera,” said Takeda. “The images it captures are stunning and the work flow allows us to turn stories very quickly. ”

The creative team for this project includes our agency friends at BI Worldwide in Indianapolis: Damon Schoening (executive producer) and Laura Cohen (production manager). Tom Nusbaum is creative director/writer; Takeda directs; Brock Sherman is art director; Brandon Russell is editor; Brian Tiell is the cinematographer; Chris Barbieri handles field audio; and Zlatko Makic is our post audio specialist. All talent for the project are provided by Donna Baldwin Agency and Lincoln Talent.

Scene from the film “Loretta’s Story” for Eli Lilly Pharmaceuticals