Three More Films For Proctor And Gamble

Scene from the film “Become the Change” for Proctor and Gamble

Director/producer Scott Takeda and his creative team are preparing to produce three additional corporate films for consumer goods company Proctor & Gamble, while incorporating their partnership with the upcoming 2012 Olympics. These films will be titled “Become the Change.”

“We’ve been working on nine films for them, and they’ve liked all the candid moments we captured, so we’re doing three more,” said Takeda. “We shot quite a bit of material during our week-long Cincinnati shoot in June, so I’ll be going through the raw footage to build the new storylines

“We also are tweaking some of the art direction for some of the original films. We’ll be adding some motion graphics to boost the energy, and I’m currently going through casting to find a narrator. I think these tweaks will help align these films with the current national branding P&G has with their Summer Olympic sponsorship.”

In total, twelve films will now be shown at an upcoming national meeting. BI Worldwide is the agency.

Scene of a candid moment from the film “Become the Change” for Proctor and Gamble