Takeda Entertainment Tackles Kinetic Typography Project

Example of kinetic typography film for Aptalls Pharmaceuticals

Our fingers are moving as fast as they can! Our creative team is jamming at our workstations to finish a quick-turn promotional film using kinetic typography.

“This is a storytelling challenge,” said director Scott Takeda. “The only elements we have to tell this story are animated text and music. And we have three days to turn this piece before it’s due. So all of us are scrambling to find the right music selections and fonts to shape something compelling to watch.”

The creative team putting in extra hours are agency folks Pat Skelly (executive producer) and Linda Buckley (creative director) from BI Worldwide, Takeda (producer), Brock Sherman (art director), and Zlatko Makic (post audio)

Another example of kinetic typography for Aptalls Pharmaceuticals