Takeda Entertainment Wins National B2 Award

Scene from B2 Award winning film “Loretta’s Story” produced for Eli Lilly Pharmaceuticals

We are thrilled to announce that our client film “Loretta’s Story” for Eli Lilly Pharmaceuticals is a 2013 winner in the national BMA (Business Marketing Association) B2 Awards. Now in its 37th year, the B2 Awards honor the best business-to-business marketing from the world’s top agencies and production companies.

“The B2 Awards are special because it’s B2B,” said director Scott Takeda. “My team and I have always been a very passionate about telling powerful stories in our corporate work. So we use television and filmmaking techniques to deliver stories with emotional impact. Our goal is to motivate the audience to respond and react.

“We are also honored to share this award with the great agency folks at BI Worldwide out of Minneapolis who brought us this project and co-produced this film. It’s so nice to have an agency partner who is as passionate about storytelling as we are.”

This is TEI’s first national award from the BMA.