Takeda Entertainment Delivers Quick-Turn film for ROCHE

Scene from the film “Now It’s On” produced for Roche Diagnostics

We hit the ground running in the new year, producing a quick turnaround film for Roche Diagnostics. Our crews are on-location filming 4K elements that we’ll be quickly editing into a motivational film that will debut at the Roche Diagnostic annual meeting at the end of the month.

“Our creative team has a lot of experience producing films in a few weeks, but this is our first quick-turn, 4K film,” said senior producer Scott Takeda. “We’re using the new Canon C300 Mark II camera, and we’re really excited how it blends high-end cinematic images with an efficient work flow. Yesterday was our first shoot day, and our writers and editors are already beginning to craft a story from the images.”

The agency of record is InVision Communications. Leading the creative team are executive producer Nicole Beukers and creative director Colin Paolo, assisted by production coordinator Debbie Thompson and music supervisor Jo Garfien. Lori Kay Allred directs and writes; Takeda senior produces and co-writes; Ben McCoy is the Director of Photography assisted by Jason Pawlak who grips and handles field audio. Deb Reeb handles transcription; Brock Sherman art directs; and Zlatko Makic handles post audio.